Charlie Bowes-Lyon (left), a relative of the late Queen Mother and best-friend Freddy Ward sold Wild to Unilever in a deal reportedly worth £230m.

Co-founder Charlie Bowes-Lyon yesterday announced the sale on LinkedIn, stating it would help to supercharge Wild’s mission to eliminate single-use plastics in toiletries. The move is a major step ...

Refillable, natural personal care brand Wild has confirmed its acquisition by Unilever, which the brand says will enable it ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.

Unilever has officially announced its acquisition of refillable deodorant brand Wild, as part of its strategy to expand its ...

Wild co-founder Charlie Bowes-Lyon said: “Joining Unilever marks an exciting new chapter for Wild. “Our mission to remove single-use plastic from the bathroom with desirable, innovative ...

Unilever approached the company last summer as it sought to expand its portfolio of “sustainable brands”, co-founder Charlie Bowes-Lyon told The Times. The deal requires the founders to complete a two ...

Wild, which was started in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward, flourished during Covid-19 and reached its first year of profitable growth in 2023. “Joining Unilever ...