The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Reddit has published a new research paper that explores the challenges of AI adoption, and the effective utilization of AI by marketers, based on insights from its community. The 21-page report, ...

Mumbrella has sized up agencies from worst to best on the gender pay gap, with the data showing big differences. Despite the ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

AI and new tech is not just about delivering targeted ads; it’s about creating a more human and connected Ramadan experience, ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

The Trade Desk (NASDAQ: TTD) announced its fourth-quarter results, and by some measures, it was another strong report, with ...

The Creative and Media Agency Guide. This edition explores some of the industry’s most pressing topics, with a special focus ...

Mother is on a hot streak. In the last week it has announced wins for first Nationwide, then Alpen, and now a potentially ...