The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.

The World Federation of Advertisers, WPP's GroupM and spirits marketer Diageo have asked a federal judge to throw out a lawsuit by Rumble, which claims they wrongly conspired to deprive the ...

GroupM Australia and New Zealand has expanded its commerce team with three new hires. Veronica Li, Ben Grace and Claudia ...

GroupM welcomes commerce heavyweights to its team. The welcoming ceremony includes a game of limbo for the inductees.

The commerce team at WPP’s GroupM Australia and New Zealand has grown with three fresh appointments.On Monday morning, GroupM ...

GroupM's report reveals diverse cinema viewing habits in India, with Heavy and Medium viewers making up 80% of the audience.

People watch 18 movies yearly, with men watching more than women. 42% watch on release day, evenings are preferred, and 75% ...