The highest-profile NS-34 passenger is Justin Sun, a 34-year-old billionaire who founded the blockchain platform Tron. In June 2021, Sun won an auction for a seat aboard the first-ever crewed flight of New Shepard, plunking down $28 million. (He did so anonymously; we didn't learn that Sun posted the winning bid until December 2021 .)

A Blue Origin rocket launched cryptocurrency entrepreneur Justin Sun and five others on a trip to the edge of space and back.

Jeff Bezos’s Kent-based rocket technology company Blue Origin launched a crypto billionaire and five others into space Sunday morning.