Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

The Michigan Wolverines will be repping a new-looking pigskin this coming season with the Jordan Flyelite football.

The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The ...

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal ...

Colorado Buffaloes head coach Deion Sanders discussed his decision to re-release his famous custom line of cleats and shoes.

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

The famed Michael Jordan net worth continues to grow. This is thanks to Nba earnings earnings, business ventures & ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...

Who doesn't love Jordan 4 Retros? That design is one of the most iconic in Jordan Brand history. Now imagine combining that ...

PSG is one of the most popular clubs in world football. Due to its brand value, the French club has significant ...

Building on the success of last spring’s groundbreaking men’s high jewelry collection, The Vault – which featured actor Michael B. Jordan as its face – this new release continues to explore themes of ...