Sponsorships in NASCAR are no joke. The post $60 Million Worth Reality Star Backs Female Arab Driver, Empowering Minority in ...

The Next Gen car hinders the racing in the Cup Series, and the Xfinity Series has respect issues. The Truck Series, however, ...

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall ...

NASCAR president Steve O'Donnell has teased the possibility of a future Cup Series return to Rockingham Speedway.

Kylie Jenner got painfully honest about the "loneliness" of grief while reflecting on her late close friend and stylist Jesus ...

Britney Spears is living life on the wild side in her latest Instagram photo dump when she hopped on a motorcycle during what ...

NASCAR is a sport famous for some iconic sponsorship deals with fan-favorite liveries across the field. Toni Breidinger, the only woman racing in the sport full-time this year has now landed a major ...

NASCAR sensation Toni Breidinger opened up about her new partnership with Kendall Jenner's 818 Tequila and why the brand feels like a natural fit for her.

Kendall Jenner joins NASCAR through 818 Tequila, backing Toni Breidinger in a move stirring debate over performance, branding ...

Toni Breidinger partners with 818 Tequila, marking a bold moment in NASCAR. Her journey hints at deeper changes in racing and ...

Tequila, the award-winning brand founded by Kendall Jenner, is jumping into its first national sports partnership with NASCAR Craftsman Truck Series full-ti ...

And with this partnership, Breidinger also just became the first woman in the sport to partner with a tequila brand.