Rising demand and supply chain issues may lead to a global matcha shortage this spring. Learn why it’s happening and how to ...

Local establishments from downtown to the suburbs are creating distinctive versions of the Japanese green tea beverage, ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Matcha powder, finely ground green tea, has taken the culinary world by storm with its unique flavor and health benefits ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Boost your energy and protein with this dietitian-crafted vanilla-coconut matcha latte. This nutrient-packed drink is the ...

“ Matcha Ninja is cold-water soluble and has a lighter taste when mixed with cold water. You can add 1-3g of matcha to water ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.