USC Women's Basketball Superstar Makes NIL History with Fanatics Partnership
USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the ...
Paige Bueckers, UConn Women's Hoops Clear Cooper Flagg, Duke Competition in NIL Sales
Anybody who follows women's college basketball somewhat closely is surely aware that despite them not winning a NCAA National ...
How Bryce Underwood's Decision to Flip From LSU Football Changed the NIL Approach
Brian Kelly and the LSU Tigers continue hitting the recruiting trail with force this offseason as the program begins looking ...
After lucrative NIL deal, tearful KSU star says outside noise ‘affected my play’
Coleman Hawkins, who signed an NIL deal worth a reported $2 million after transferring from Illinois to Kansas State, played ...
From Shaq to Zion: Which past men’s college basketball legends would have earned the most money in the modern NIL era?
Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the ...
NCAA taps this Texas-based AD to manage back-pay settlement, NIL future
The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...
Armed with more eligibility and NIL, Diego Pavia's value could go from nonexistent to full-fledged empire
Diego Pavia is now a commodity. Check that -- an empire if you count the fact his lawyer lives in Puerto Rico. "It is an ...
Report: Kelly, LSU Double NIL Budget to $18M+ In Recent Months After Losing Underwood
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Pair of Spartans listed as top NIL earners in February
The NIL Store released its top male athlete earners for the month of February, and two Spartans cracked the top 10 list.
Giving college athletes tax breaks on NIL earnings isn’t choosing to win at all costs
Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...
New Tulane Green Wave NIL Partnership Indicates Big Players in Revenue Share Era
The timing of the Tulane Green Wave's expansion of a key NIL partnership coincided with the American Athletic Conference ...
'It's a money game now' — How LSU is using NIL to keep up in ever-evolving college football world
After falling short of expectations for three seasons, LSU drummed up as much as it could in fundraising to get the Tigers back in the national picture. Here's a deep dive into how that all works in ...