Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...

Discover how memory modulation transforms biometric research. Learn why attention, emotion, and neural signals don’t just shape momentary reactions—but drive what we truly remember. From ad testing to ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user ...

Introduction: Emotional contagion is an essential and prevalent emotional process in social interaction and comprises the transmission of emotions between two or more individuals. The vast majoriy of ...

iMotions powers multimodal clinical research, using synchronized tools like eye tracking, EEG, ECG, and respiration to assess therapies, study nonconscious behaviors, advance assistive tech, and ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...