Introduction: As social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention ...

A recent study conducted by Podimo partnering up with iMotions aimed to delve into the intricate emotional and physiological responses of listeners exposed to intense audio content. Focusing on a ...

Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

iMotions’ Psychology Research Lab lets you go beyond self-reports, syncing sensors to study attention, arousal, and emotion, with flexible tools and export options. In general, people are poor at ...