Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...

iMotions Lab Full-scale human behavior research solution for multimodal research. Remote Data Collection iMotions Education Smart classroom solution for immersive learning using web-based eye tracking ...

Areas of Interest (AOIs) are one of the most powerful eye tracking analysis tools, allowing researchers to connect people’s eye orientation to objects in their environment. Placing AOIs is tedious ...

Discover how memory modulation transforms biometric research. Learn why attention, emotion, and neural signals don’t just shape momentary reactions—but drive what we truly remember. From ad testing to ...

Discover the power of functional Near-Infrared Spectroscopy (fNIRS), an adaptable biosensor that offers a non-invasive way to investigate brain functions. Renowned for its portability, resilience to ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...

In the world of psychological thrillers, your greatest enemy is often your own fear. But what if the game itself could sense that fear—and use it against you? This is the chillingly brilliant premise ...

The internet of two decades ago was a library of text. Its search engines were built for that world, designed to navigate a web of words. But the internet evolved. It exploded into a vibrant, visual, ...