The integration with the Montreal Canadiens includes media, retail activations, in-arena experience and charitable initiatives.

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Meanwhile, Wrango launches a marketing platform to reach healthcare professionals and CosmoGO makes its first theatrical release.

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QSRs consistently top the ranking as the #1 category across all four cities.

Plus, Alterra Mountain Company gives Icebreaker and Smartwool marketing access to select properties in Canada.

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Starting Tuesday, the NHL Network Radio channel will feature expert analysis and live play-by-play of every game.

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The multichannel plan includes OOH, paid social, influencer collabs and in-store activations within the channel mix.

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