Last year’s Thanksgiving to Cyber Monday weekend drew a record-breaking 197 million shoppers, proving the holiday spending ...

AdQuantum has released the ultimate Snapchat Guide: Creatives & User Acquisition for Apps & Games. It walks you through how to get the most out of Snapchat for both performance and creative strategy.

Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning ...

Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity. But today, that tightrope isn’t something you balance on. It’s ...

OpenAI has experienced several high-profile splits over the years, with key figures departing to launch their own ventures. One of the earliest and most significant was Anthropic, formed in 2021 by a ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

This guide will cover everything from being a social media affiliate, how you stand to benefit from getting involved, and how to choose the best social media affiliate programs. Social media affiliate ...