The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the ...

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up marketing ...

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...