Marketing Dive4h
WPP strikes cautious note as macroeconomic uncertainty intensifies
Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...
Marketing Dive6h
Why Sprite is making Chill a permanent part of its brand portfolio
Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...
Marketing Dive5h
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.
Marketing Dive5h
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.