The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the ...

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up marketing ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.