Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...

In just 10 months, the company has achieved a 10X revenue increase, expanded its Fortune 500 client roster by 4X, and assembled an award-winning team of multicultural media experts from My Code Media, ...

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.