The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based ...