By Saarika Chotai We don’t need yet another panel on “why women belong in leadership.” We need to listen to the women already driving revenue and hear how their methods reshape how we lead, hire, and ...

Marketing Magazine's 'Digital Playground' includes digital updates related to advertising marketing, covering the latest news from Australia & around the globe ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

“A key characteristic of this group is their ability to lead opinion more broadly, thereby influencing the behaviour of other consumers. In other words, targeting this audience has a positive halo ...

Share a Coke campaign post-analysis Campaign:Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Background With the world ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

Top10 Australian logos of all time The votes are in! Marketing, in collaboration with sister publication desktop magazine, is pleased to announce our Top 10 Australian logos of all time. Hundreds of ...

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...

A new Boomtown campaign seeks to shatter outdated perceptions of regional Australia and explore this untapped demographic goldmine.

ALDI has started 2023 by trying to reposition itself in the minds of consumers with the ‘Shop ALDI First’ campaign.

While consumers jet off on their summer holidays, Marketing’s editorial team look back on the tourism campaigns that attracted them to those destinations.

Leading global marketing automation and email marketing platform Mailchimp has just launched its inaugural campaign in the Australian advertising market. What may come as a surprise to marketers is ...