Considering the relationship-building chatbot models being made available to younger consumers, there could be unprecedented ...

The latest audio collaboration between the two companies effectively gives advertisers and agencies the ability to plan ...

The growing price gap between ad-free and ad-supported plans is a catalyst for increased adoption of ad tiers.

The ad critic-in-chief took shots at Jaguar Land Rover, but praised American Eagle and its Sydney Sweeney campaign.

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The show, titled "The Paper," puts the spotlight on a fictional newspaper in Toledo, Ohio, and premieres Sept. 4.

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Whether Sweeney, best known for her work in “Euphoria” and “The White Lotus,” will bring similar good fortune to American Eagle Outfitters, is far less clear. The ad sparked furor among some followers ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

Some, if not many, of PBS's approximately 350 local station affiliates operate on a shoestring, so for them, losing CPB's ...

USA Today has named Alberto Cuadra as managing editor of graphics, effectively immediately.