Discover how conversational AI transforms customer engagement, boosts conversions, and pairs with interactive content to elevate shopping experiences.

Reha Gündüz leads Mircate, the growth engine for modern digital commerce, with 15+ years of expertise spanning loyalty, promotions, engagement, and program strategy & execution. Black Friday pushes ...

Every eCommerce business owner knows this scenario. A customer opens your app, types "winter jacket," and gets 2,847 results. Twenty minutes later, they leave empty-handed. Technically, there’s ...

Casino Elite is a Belgium-based online casino focused on delivering engaging player experiences across multiple gaming categories. As part of this case study, we spoke with Pierre Decourt, Marketing ...

And I promise, this will be the only instance of stating the obvious in this article. 26 brilliant experts from around the globe have come forward to share their top summer tips for eCommerce ...

As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...

Summer is the perfect time for brands to show up with bold creativity, authentic connections, and immersive experiences that resonate. But as shoppers seek inspiration in every interaction, it’s no ...

Composable commerce is a modern approach to building eCommerce systems where businesses select and integrate the individual software components, often called “best-of-breed” solutions, that best fit ...

In 2024, beauty brand P.Louise hosted a 12-hour TikTok live shopping session where they sold, on average, two products every second. Not every minute or hour, every single second. Let that sink in.

Video is changing the way we shop. From live tutorials to influencer-led product demos, beauty brands are using video to connect with customers in ways that feel more personal, engaging, and—most ...

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties. But what's really interesting is how the industry is changing. Today's beauty ...

Did you know that interactive content sees 52.6% higher engagement than static content? Or that 90% of consumers want more interactive digital experiences? The reason is simple: people want to ...