This post describes how to insert Opportunities into Marketo via the SOAP API and associate them to companies and leads. It starts with an explanation of how this process works and then …

You can create a custom field in Marketo for your third-party score, and then update the value of this field via either the Marketo REST APIs or … Continue reading “Create a Custom Field in …

Admin UI Bulk Lead Extract We have enhanced the Marketo Engage Admin UI to allow you to view the Bulk Extract API daily capacity allocation for your subscription.

Posted on July 26, 2016Full size 607 × 374 Published inREST API

Tweet Share0 +1 LinkedIn0 Posted on July 21, 2016Full size 596 × 118 Published inBest Practices for API Users and Custom Services

A common use case for the Marketo API is to trigger the sending of transactional emails to specific records via the Request Campaign API call. You can find an example covering this …

Tweet Share0 +1 LinkedIn0 Posted on July 21, 2016Full size 1488 × 1030 Published inCreate a Dashboard for API Usage and Error Counts

This post discusses strategies to improve performance when requesting data from the Marketo API. However, you must weigh the benefits of these strategies against the operating constraint …

Let’s say you would like to delete a lead via the Marketo API. You can accomplish this by calling the requestCampaign API on a campaign that has a predefined flow action to delete a lead.

REST API Opportunity API. New opportunity endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo opportunity object.