5 days ago · AI tools are reshaping brand perception by answering consumer questions—sometimes incorrectly. How AI misinformation is creating a new, silent brand crisis.

May 14, 2025 · Coke, Burger King and OXO are among the brands forced to combat misinformation spreading online.

May 14, 2025 · A recent Ad Age article on AI-driven brand misinformation cites Collage Group, highlighting its survey showing that 80% of U.S. consumers expect companies to help curb false …

May 14, 2025 · Deepfakes, AI-generated impersonations that can convincingly mimic a person’s voice and appearance, are a particularly potent threat, capable of damaging reputations and manipulating …

Jul 8, 2025 · Can deepfakes or fake news impact your business? See real cases of AI-generated misinformation harming brands & learn what to watch for.

Sep 30, 2025 · By charting how generative AI such as LLMs both exacerbate and alleviate misinformation challenges, this review provides a comprehensive overview of the technological, …

Dec 10, 2024 · Professor Gita Johar explores how publishers, platforms, and people should address AI and misinformation online.

May 14, 2025 · By leveraging technology, fostering open communication, and engaging with consumers authentically, marketers can effectively combat misinformation in the AI era.

AI does not verify brands the way humans assume it does. AI reconstructs brand narratives from patterns, repetition, and language density. The AI misinformation experiment made this visible in a …

May 7, 2025 · Deepfakes (AI-generated audio, video or imagery that mimics real people and businesses) have emerged as one of the most dangerous tools in the misinformation arsenal. These …