Startup Archive on Instagram: "In 1986, Steve Jobs paid designer Paul Rand $100,000 to design the logo for NeXT Computers. Paul Rand was a celebrated designer who had created logos for Esquire, IBM, UPS, and ABC. He accepted Jobs’s offer on one condition: there would be no revisions. Rand would design the logo, and Jobs would pay. If Jobs didn’t like the logo, he didn’t have to use it. “When we were starting our quest for what our corporate identity was going to be, a person that we had in house
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