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Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled “Superior Beach.” The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino, who are enjoying a day at the beach when Messi has the opportunity to show off his soccer skills to beachgoers. What do you think of the spot by Wieden Kennedy New York? https://adweek.it/4828psN | Adweek
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